Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.
That's where our reporting and analytics services can help you understand your web data and take informed decisions while making changes to your website or online campaigns.
If you are dealing with the online world, in all probability you will have a web analytics reporting tool set up.
But you need data about all these in a way that makes sense to you.
You need specific metrics that are accurate, within a short time period.
You might be running a few online campaigns too.